Achieving organizational identification and employee commitment through CSR communication

Numéro: 2017-5

Ouiam Kaddouri et Elisabeth AlbertiniAchieving organizational identification and employee commitment through CSR communication

Abstract : Corporate Social Responsibility (CSR) communication is nowadays an important constituent of the dialogue between firms and their stakeholders. Nonetheless, there is still little guidance regarding its returns and impacts on both primary and secondary stakeholders. Through a single case study in a French firm in the gas industry, which is based on in-depth interviews of top and middle managers, we investigate to what extent CSR communication can serve as a means to achieve organizational identification and employee commitment. Based on our findings, we propose a conceptual framework for effective CSR communication.

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Zoé Le Squeren

Author: Zoé Le Squeren

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